Results of the marketing research
of the cruise market in 2014-2016
BANKO Media Holding
2017
Contact
Tatyana Dmitrova
President of BANKO Service
Skype: dmitrovat
E-mail: dmitrova@tourdom.ru
BANKO is a media holding company active in the tourism industry since 1997, the major and reputable expert in the field of travel. The company plays a key role in the sphere of B2B-tourism in Russia in terms of communications and shaping public opinion.
THE CRUISE MARKET IN RUSSIA
Behavior of demand for sea cruises in Russia (B2B)
2%
2014
Agencies actively dealing in cruises
Based on the poll of 600 Moscow travel agencies
16%
2016
Agencies actively dealing in cruises
Based on the poll of 400 Moscow travel agencies
18%
2014
Agencies dealing in cruises from time to time
Based on the poll of 600 Moscow travel agencies
28%
2016
Agencies dealing in cruises from time to time
Based on the poll of 400 Moscow travel agencies
The number of travel agents ready to deal in cruises has increased more than twofold in two years – from 19,7% to 44% of the total amount of the Moscow market. It shows that this segment has big potential in big cities, such as Moscow.
Competitive positions of tour operators in the B2B-market of cruises in Russia
Most of the companies in the status of a "cruise tour operator" in the Russian market also work as "cruise shops" with a broad assortment, i.e. they are large specialized travel agents.
WAYS OF MAKING AN ADVERTISING CAMPAIGN MORE EFFECTIVE
Feedback
Use interactive tools, i.e. take steps to inspire feedback – online tests, contests, special events, etc.
Reward
By all means award honorary titles and reward active travel agencies – for both sales and taking part in special events
Loyalty
Use loyalty programs – both seasonal and long-time
Events
Hold offline events, contact retailers directly
CONTACTS
Tatyana Dmitrova
President of BANKO Service
Skype: dmitrovat
E-mail: dmitrova@tourdom.ru
Your contact at BANKO
Dmitry Vasin
Skype: merrymaker90
E-mail: reklama@tourdom.ru