TourDom.ru
Habitat for those working in tourism and those interested
Do you want to use TourDom's potential for promoting your company? Welcome!
Arguments in favor of our cooperation
Traffic
The number of unique visitors every day – 16-18,000. 7,000 of them are constant readers of the website. New visitors per day – about 10,000. It shows that the audience of TourDom.ru is constantly renewed, so, your ads are broadcast to new groups of consumers.

Loyalty of the audience
Visit depth of the pages of the website – 3,5 pages. It's a high figure exceeding the average value 1,5 times. Visit time at the website is 4,5 minutes which is a great result keeping in mind that the average positive value for media is 2 minutes.
Quality of the audience
In 2016 TourDom.ru has achieved the status of the trusted outlet of Yandex.News, Google.News, Rambler.News. 92% of the touristic news semantics used by TourDom.ru gets to the top-10 of Yandex search results. The audience of the website are professionals of the travel industry and tourists, which increases efficiency of your ads manifold. As of December 2016, the TIC (thematic index of citing, important for search systems) of TourDom.ru amounts to 4,200 points. During the year this indicator has grown by 1,000 points thanks to hard work at SEO.

Work with users outside the website
In 2016 we got 15,000 more new users of electronic subscriptions to TourDom.ru. On average, five thousand users read electronic digests of the outlet daily. TourDom.ru is the biggest B2B-community in the industry on Facebook and amounts to 21,000 subscribers. The participants of the group account for 2-3,000 transfers to the website daily.
A bit of history
TourDom.ru is the first web portal for the tourism business in the history of the industry in Russia. It was opened as the hospitable house for travel industry specialists back in 1997. The initial concept meant advanced navigation of the forum. It was a cipher for experts and barrier for tourists. Some original names of the site pages remained there till today: Kurilka ("smoking room"), BIRZHA (online marketplace), Registry… The most visited section of TourDom.ru for a long time has been Kurilka forum. Now, as well as before, it gathers together the "creative class" of the tour business. In 2016 Kurilka accounted for around 30% of the total traffic.
Formats of advertising materials
Banners
The multitude of banner ads is ensured by flexibility of prices. Contracts for the key platforms are signed one year in advance.
Events announcements
Short information about campaigns and events at prestigious spots of TourDom – this format is always in demand.
Companies' news
Tried, popular and affordable way to get the information about events across to the interested audience.

Special offers at TourDom's BIRZHA (online marketplace)
Confidential rates of tour operators for travel agencies – information selected from an array of variants uploaded in the online mode. Travel agencies and tech-savvy tourists have been using it extensively for more than twelve years already.
Trainings and webinars
Educating formats for specialists
Online broadcasts at Kurilka forum
Moderated discussions on relevant topics with heads of companies
Digital pack
Placement of commercial materials is supported by the digital pack including targeted mailing lists and SMM-advertising. TourDom's Facebook group includes more than 20,000 participants, as of December 2016.
A bit of history
BIRZHA at TourDom.ru (online marketplace) is the first aggregator of confidential rates from tourist services suppliers in the history of the travel industry. Unlike modern aggregators, BIRZHA adheres to the conception of smart selection from an array of offers. Tour operators pick SPOs for publication themselves based on their understanding of the competitive environment. Success of the concept of BIRZHA is proven by the long life of the project – it has been created by BANKO Service before the birth of the Russian Internet when a listing of tickets and package tours SPOs sorted by date was sent to users via fax (refer to Wikipedia). Now all the announcements for BIRZHA are placed online and a large part of SPOs is uploaded directly from reservation systems of tour operators and air transport consolidators. On average, BIRZHA accounts for around 25% of the traffic at TourDom.
A bit of history
One of the fastest evolving sections of TourDom.ru is News. A professional editorial team is working on them. All important events in tourism are always covered in News section at TourDom.ru. During emergencies and accidents the number of views of the News can outreach the regular traffic a lot. For instance, when we covered the situation with grievances of Russian authorities against tour operators with "Turkish roots" a single piece of news of December 30, 2015 drew attention of almost 40 thousand people. http://www.tourdom.ru/news/tass-koral-trevel-aneks-tur-pegas-turistik-isklyucheny-iz-reestra-turoperatorov.html Information about resuming sales of tours to Turkey on July 30, 2016 attracted more than 21 thousand readers. http://www.tourdom.ru/news/putin-razreshil-prodavat-tury-v-turciyu.html News about the airport which can welcome the first plane from Russia after resumption of flight connection with Egypt scored over 17 thousand views on August 22, 2016. http://www.tourdom.ru/news/v-egipte-opredelen-aeroport-kuda-otpravitsya-pervyy-charter-iz-rossii.html On average, News section accounts for about 35% of the entire traffic.
Our secret
80% of partners – advertisers of TourDom have been working with us for many years. The secret behind our success is that we offer a comprehensive approach for promotional goals based on the customer's aims and our own professional estimation of possibilities for most effective marketing.
Partners of TourDom.ru
Also: ANEX Tour, Ambotis Holidays, Avis Budget Russia GSA, Club Med, DSBW-TOURS, GRAND express, KMP GROUP, NORDEX, One Touch & Travel, Onlinetours, Robinson Tours, Space Travel, TEZ Tour, Amigo-Tours, ATLANTIS LINE, Balkan Express, VAND, VEDI TOURGROUP, All-season resort "Gorki Gorod", The Greek National Tourism Organization (GNTO), Rosa Khutor ski resort, DANKO Travel Company, DVM-Tour, INFLOT Cruises and Voyages, Carlson Tourism, Breeze Line Travel Company, Meridian Express, Mostourflot, MULTITOUR, National Moroccan Tourism Office, Pantheon, Rosa Vetrov, Ross Tour, Russian Express, Rus-Tour, Quinta Tour Tourism Club, Thailand Tourism Authority, tour operator "Akti Tour" and others.
Always ready to help you
Helen Komarova
Head of the Commercial Department
Skype: tbg.komarova
e.komarova@tourdom.ru
Phone: +7 (495) 789 43 20, ext. 146

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